Summary

Operations & Product Analytics leader with 6+ years delivering €1.5M+ in quantified impact across multi-market e-commerce platforms. Translates customer friction and operational inefficiencies into scalable workflow redesign and automation, driving measurable performance improvements across regions.

Experience

Commercial PMO — ZALORA Group

Apr 2025 – Present
  • Developed business cases and authored BRDs for multi-warehouse fulfillment, aligning cross-functional stakeholders on investment decisions and projecting €300K annual revenue uplift.
  • Led redesign of regional seller onboarding into a unified global model, reducing cross-functional friction and lowering support ticket volume.
  • Analyzed cross-border route eligibility and inventory constraints to improve SKU readiness and regional assortment coverage.

Operations Manager — ZALORA Group

Oct 2024 – Apr 2025
  • Led end-to-end regional pilot of AI chatbot integration, defining scope, KPIs, and rollout strategy; achieved 68% ticket deflection and expanded 24/7 self-service support without additional headcount.
  • Managed 3 direct reports and led cross-functional implementation across Marketplace Operations, Seller Support, PMO, and Payments.
  • Modeled margin sensitivity and redesigned marketplace fee structure, delivering €200K projected annual revenue uplift.

Associate Project Manager — ZALORA Group

Nov 2022 – Sep 2024
  • Diagnosed €520K annual logistics subsidy leakage through SKU- and lane-level cost modeling; redesigned shipping fee logic to restore margin discipline within system constraints.
  • Re-engineered return logistics payment workflows, migrating to a cashless chargeback system and reducing fraud, failed pickups, and customer friction.
  • Built diagnostic dashboards using SQL, Python, and Tableau to provide executive-level visibility into operational KPIs and cost performance.

Graduate Management Trainee — ZALORA Group

Nov 2021 – Oct 2022
  • Led Indonesia rollout of exchange feature, converting ~15% of returns into exchanges and preserving €695K in revenue.
  • Synthesized weekly NPS and qualitative feedback into actionable product and operational improvements, informing roadmap decisions.

Product Operations — Paxel

Jan 2020 – Oct 2021
  • Designed and implemented planflow routing system with engineering, reducing route activation lead time by 60%.
  • Optimized a 130-node logistics network through cost and throughput modeling, achieving payback in under one year.
  • Authored PRDs and BRDs for field sorting system enabling real-time package scanning and routing alignment.

Education & Certifications

B.S.E. Industrial & Operations Engineering (Cum Laude)

University of Michigan — Ann Arbor

Six Sigma Green Belt

Institute of Industrial and Systems Engineers

Google Project Management Professional Certificate

Google

Tools & Methods

SQLPythonTableau & LookerAdvanced Excel ModelingLean Six Sigma (DMAIC)BRD / PRD DevelopmentWorkflow Automation (Python, n8n)

Case Studies

Selected platform initiatives with measurable impact across revenue, cost structure, automation, and multi-market operations.

View Case Studies